Dairy Milk Chocolate Essay Example

Dairy Milk Chocolate Paper delightful combination of milk chocolate and white chocolate. Giving consumers anexciting reason to keep coming back into the fun filled world of Cadbury. Our Journey: Cadbury Dairy Milk has been the market leader in the chocolate category for years. Andhas participated and been a part of every Indians moments of happiness, joy andcelebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indianchocolate market. In the early 90s, chocolates were seen as meant for kids, usually a reward or a bribe for  children. In the Mid 90s the category was re-defined by the very popular `Real Taste of  Life campaign, shifting the focus from `just for kids to the `kid in all of us. It appealedto the child in every adult. And Cadbury Dairy Milk became the perfect expression of  spontaneity and shared good feelings. The Real Taste of Life campaign had many memorable executions, which people stillfondly remember. However, the one with the girl dancing on the cricket field hasremained etched in everyones memory, as the most spontaneous ; un-inhibitedexpression of happiness. This campaign went on to be awarded The Campaign of the Century, in India at theAbby (Ad Club, Mumbai) awards. In the late 90s, to further expand the category, the focus shifted towards wideningchocolate consumption amongst the masses, through the Khanewalon Ko Khane Ka37 Bahana Chahiye campaign. This campaign built social acceptance for chocolateconsumption amongst adults, by showcasing collective and shared moments. More recently, the Kuch Meetha Ho Jaaye campaign associated Cadbury Dairy Milk  with celebratory occasions and the phrase Pappu Pass Ho Gaya became part of streetlanguage. We will write a custom essay sample on Dairy Milk Chocolate specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Dairy Milk Chocolate specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Dairy Milk Chocolate specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It has been adopted by consumers and today is used extensively to express joyin a moment of achievement / success. The interactive campaign for Pappu Pass Ho Gaya bagged a Bronze Lion at the  prestigious Cannes Advertising Festival 2006 for Best use of internet and new media. The idea involved a tie-up with Reliance India Mobile service and allowed students tocheck their exam results using their mobile service and encouraged those who passedtheir examinations to celebrate with Cadbury Dairy Milk. The Pappu Pass Ho Gaya campaign also went on to win Silver for The Best IntegratedMarketing Campaign and Gold in the Consumer Products category at the EFFIES 2006(global benchmark for effective advertising campaigns) awards. During the 1st World War, Cadbury Dairy Milk supported the war effort. Over 2,000male employees joined the armed forces and Cadbury sent books, warm clothes andchocolates to the front. 38 Cadburys big Bytes Kuch meetha ho jaye uggests Cadbury India, its brand ambassador Amitabh Bachchansmiling down the hoardings lined along Mumbais Marine Drive right down to thecompanys corporate head office at Mahalakshmi. While the chocolate major is waitingfor Diwali to see a turnaround in its business after the worm’s controversy, at the momentits all about driving growth for the category, which has seen a decline since the firstquarter of this year. Being the market leader in chocolates with a 70 per cent share, the company hasattempted to stretch the boundaries withi n chocolate confectionery. It has also beenadventurous in unleashing a brand new category within chocolate early this year. Introducing the concept of sweet snacking, it launched Cadbury Bytes in the south withthe positioning `Snacking ka meetha funda. The product is a crunchy wafer pillow with achoco-cream centre and is being rolled out nationally. 39 Explaining the need to introduce this new category, Bharat Puri, Managing Director,Cadbury India, says, While we were sure of our core competencies, there was need for  innovation to deliver double-digit growth. What we found was that we were under-represented in the area of snacking on the go and that there was a need for a light crunchysnack. While entry into salted snacks was ruled out, sweet snacks were the obviouschoice, and Bytes is unique to the chocolate majors Indian portfolio. Getting the right product and packaging was a challenge for the company. It has sub-contracted the product to get the volumes and is poised for a national launch. Adds Puri,After all this was the first category anywhere in the world that Cadbury was entering andwe did not have the expertise. So the best way was to test-market the product and todaywe find that it has already bagged five per cent of the chocolate market. The company has no apprehensions of cannibalization of its chocolate brands. It believesthat while its chocolates are more of indulgence products, Bytes is about snacking whenone is hungry and can be treated as a snack in between meals. The aim of this project is to evaluate the marketing strategy of Cadburys Dairy Milk. To do this, I will need to gather information about the product; I will ask a questionnaire which is a primary research method. Then I will also gain some secondary research, this will be achieved by searching the internet for information and from a product information letter from Cadbury. I will investigate all aspects of Dairy milks marketing mix, these include: product, price, promotion and place. After I have investigated these aspects I will analyse and evaluate my results from the Primary research. History of Dairy Milk and Cadbury Cadburys started as a one-man business, opened in 1824 by a Quaker, John Cadbury, in Bull Street Birmingham, was to be the foundation of Cadbury Limited, now one of the worlds largest chocolate producers. By 1831 the business had changed from a grocery shop and John Cadbury had become a manufacturer of drinking chocolate and cocoa, the start of the Cadbury manufacturing business as it is known today. Dairy Milk is a brand of chocolate bar made by Cadburys popular in the United Kingdom and around the world. It was introduced in 1905. There are a number of varieties including Fruit ; Nut and Whole Nut. And Fruit variety was available for a short time but was discontinued. In 2003 Cadburys made Dairy Milk into superbrand, bringing a number of different products under the Dairy Milk branding. For example Wispa bars were phased out and replaced by Dairy Milk with bubbles. As of 2004, there are ten varieties of Dairy Milk produced in the UK Dairy Milk Chocolate Essay Example Dairy Milk Chocolate Essay delightful combination of milk chocolate and white chocolate. Giving consumers anexciting reason to keep coming back into the fun filled world of Cadbury. Our Journey: Cadbury Dairy Milk has been the market leader in the chocolate category for years. Andhas participated and been a part of every Indians moments of happiness, joy andcelebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indianchocolate market. In the early 90s, chocolates were seen as meant for kids, usually a reward or a bribe for  children. In the Mid 90s the category was re-defined by the very popular `Real Taste of  Life campaign, shifting the focus from `just for kids to the `kid in all of us. It appealedto the child in every adult. And Cadbury Dairy Milk became the perfect expression of  spontaneity and shared good feelings. The Real Taste of Life campaign had many memorable executions, which people stillfondly remember. However, the one with the girl dancing on the cricket field hasremained etched in everyones memory, as the most spontaneous ; un-inhibitedexpression of happiness. This campaign went on to be awarded The Campaign of the Century, in India at theAbby (Ad Club, Mumbai) awards. In the late 90s, to further expand the category, the focus shifted towards wideningchocolate consumption amongst the masses, through the Khanewalon Ko Khane Ka37 Bahana Chahiye campaign. This campaign built social acceptance for chocolateconsumption amongst adults, by showcasing collective and shared moments. More recently, the Kuch Meetha Ho Jaaye campaign associated Cadbury Dairy Milk  with celebratory occasions and the phrase Pappu Pass Ho Gaya became part of streetlanguage. We will write a custom essay sample on Dairy Milk Chocolate specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Dairy Milk Chocolate specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Dairy Milk Chocolate specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It has been adopted by consumers and today is used extensively to express joyin a moment of achievement / success. The interactive campaign for Pappu Pass Ho Gaya bagged a Bronze Lion at the  prestigious Cannes Advertising Festival 2006 for Best use of internet and new media. The idea involved a tie-up with Reliance India Mobile service and allowed students tocheck their exam results using their mobile service and encouraged those who passedtheir examinations to celebrate with Cadbury Dairy Milk. The Pappu Pass Ho Gaya campaign also went on to win Silver for The Best IntegratedMarketing Campaign and Gold in the Consumer Products category at the EFFIES 2006(global benchmark for effective advertising campaigns) awards. During the 1st World War, Cadbury Dairy Milk supported the war effort. Over 2,000male employees joined the armed forces and Cadbury sent books, warm clothes andchocolates to the front. 38 Cadburys big Bytes Kuch meetha ho jaye uggests Cadbury India, its brand ambassador Amitabh Bachchansmiling down the hoardings lined along Mumbais Marine Drive right down to thecompanys corporate head office at Mahalakshmi. While the chocolate major is waitingfor Diwali to see a turnaround in its business after the worm’s controversy, at the momentits all about driving growth for the category, which has seen a decline since the firstquarter of this year. Being the market leader in chocolates with a 70 per cent share, the company hasattempted to stretch the boundaries withi n chocolate confectionery. It has also beenadventurous in unleashing a brand new category within chocolate early this year. Introducing the concept of sweet snacking, it launched Cadbury Bytes in the south withthe positioning `Snacking ka meetha funda. The product is a crunchy wafer pillow with achoco-cream centre and is being rolled out nationally. 39 Explaining the need to introduce this new category, Bharat Puri, Managing Director,Cadbury India, says, While we were sure of our core competencies, there was need for  innovation to deliver double-digit growth. What we found was that we were under-represented in the area of snacking on the go and that there was a need for a light crunchysnack. While entry into salted snacks was ruled out, sweet snacks were the obviouschoice, and Bytes is unique to the chocolate majors Indian portfolio. Getting the right product and packaging was a challenge for the company. It has sub-contracted the product to get the volumes and is poised for a national launch. Adds Puri,After all this was the first category anywhere in the world that Cadbury was entering andwe did not have the expertise. So the best way was to test-market the product and todaywe find that it has already bagged five per cent of the chocolate market. The company has no apprehensions of cannibalization of its chocolate brands. It believesthat while its chocolates are more of indulgence products, Bytes is about snacking whenone is hungry and can be treated as a snack in between meals. The aim of this project is to evaluate the marketing strategy of Cadburys Dairy Milk. To do this, I will need to gather information about the product; I will ask a questionnaire which is a primary research method. Then I will also gain some secondary research, this will be achieved by searching the internet for information and from a product information letter from Cadbury. I will investigate all aspects of Dairy milks marketing mix, these include: product, price, promotion and place. After I have investigated these aspects I will analyse and evaluate my results from the Primary research. History of Dairy Milk and Cadbury Cadburys started as a one-man business, opened in 1824 by a Quaker, John Cadbury, in Bull Street Birmingham, was to be the foundation of Cadbury Limited, now one of the worlds largest chocolate producers. By 1831 the business had changed from a grocery shop and John Cadbury had become a manufacturer of drinking chocolate and cocoa, the start of the Cadbury manufacturing business as it is known today. Dairy Milk is a brand of chocolate bar made by Cadburys popular in the United Kingdom and around the world. It was introduced in 1905. There are a number of varieties including Fruit ; Nut and Whole Nut. And Fruit variety was available for a short time but was discontinued. In 2003 Cadburys made Dairy Milk into superbrand, bringing a number of different products under the Dairy Milk branding. For example Wispa bars were phased out and replaced by Dairy Milk with bubbles. As of 2004, there are ten varieties of Dairy Milk produced in the UK

Nike an Ethical Issue I Essays

Nike an Ethical Issue I Essays Nike an Ethical Issue I Paper Nike an Ethical Issue I Paper Nike an Ethical Issue Nike an Ethical Issue Nike is a company that was created on an agreement and a handshake between two men. That handshake between Bill Bowerman and Phil Knight became the foundation of how Nike does business. Integrity and commitment to the highest ethical standards make up the code of business ethics for Nike. A company like Nike that has a code of ethics and a foundation of how business is conducted should not have any problems with ethical issues as far as the way they do business; however there is an ethical issue in regards to Nike. Ethical Issue Nike has been accused of using child labor in the production of their soccer balls. This ethical issue has taken place in Pakistan. There are laws in Pakistan against child labor and slavery, but the Pakistan government does not take the necessary action to stop it. The United States constitution states that child labor is an illegal and inhumane practice and any United States company found guilty practicing and encouraging it will be prosecuted. The General Agreement on Tariffs and Trade and the World Trade organization prohibits member nations like the United States, from discriminating against the importation of goods made by children. In essence it seems as if this practice is condoned. One of the reasons the practice of using child labor goes on is the fact that these third world countries are in such dire need and these children are helping in the support of their families. Pakistan has a per-capita income of nineteen thousand dollars per year. This equates that a typical person lives off of five dollars a day. Nike does not launch production directly in Pakistan. It is subcontracted through a local firm, which has to abide by Nike’s international rules and regulations when producing its goods. Nike has the duty to monitor the subcontracted firm. Nike an Ethical Issue Nike also has based its operations in Vietnam, China, Indonesia, Bangladesh, and India. It seems as if Nike thrives to operate in such countries due to the low cost labor to make its products. Twelve- year-old girls work in Indonesia sweatshops seventy hours a week making Nike shoes in unhealthy plants. There have been many other claims about the mistreatment of workers of sweatshops in other countries in which Nike has subcontracted. Ethical Perceptions across Cultures. The ethical perceptions across the cultures in regards to child labor come from the various sources. The culture for countries such as Pakistan, in which the earnings of one person goes to feeding ten people, it is very difficult for a low income population to survive. With the population in Pakistan being at one million and is an important center for the production of goods for export to international markets. In 1994 exports brought three hundred eighty five million dollars to the economy of Pakistan. Those exports came largely from the use of child labor producing goods. Therefore that culture is somewhat dependent upon those children that work illegally. Looking at the situation from a culture such as the United States, we view it differently. The economy as bad as it may seem it is nothing of that of other countries. The United States is rich in comparison and does not condone such practices. The idea that Nike using child labor open debate as to what is ethically right. Some would say that Nike is doing a great deed for Pakistan. The parents willingly send their children off to work in a factory to help support them so the argument along with that would be to buy more products that the children produce. This would increase their demand and they would produce more. This would allow them to earn more. It is believed this would give them a chance to rise above poverty level and the benefits would not only pay off for the families of the children, but for the nation as well. The argument to increasing the demand of the products made by child labor would be that it encourages child labor. That in turns encourages more birth rates, which creates more slavery, and sweatshops. Education among children will continue to decline. More and more children will be bought and sold on the black market and the problem would never end. Risk and consequences associated. There are many risk and consequences involved with Nike conducting business utilizing child labor around the world. This places a negative impact on Nike and it goes against what is written in the code of conduct for Nike. This could also cause a decrease in sales and a loss in revenue due to the American public opposing this type of practice in business. Conclusion Nike is a business that was built on good values and ethics. Those same values and ethics are in question in regards to the labor they use in third world countries. This labor comes in the form of children. Children are sent to work in these factories by their parents so they can help support them. These children receive very low wages and the working conditions are substandard. There are laws and regulations that govern these practices but they are not strongly enforced. These countries are very poor and the income that Nike brings to these countries drastically improves their economy. The United States constitution states that child labor is an illegal and inhumane practice and any United States company found guilty practicing and encouraging it will be prosecuted. The General Agreement on Tariffs and Trade and the World Trade organization prohibits member Nike, an Ethical Issue nations like the United States, from discriminating against the importation of goods made by children. Nike did not directly have these children working in these conditions. They hire subcontracting firms to make their products. Nike is responsible to monitor the subcontracting firms to ensure all business practices are within the rules and regulations set forth. The ethical perception across the cultures varies among the cultures. The third world countries view this as a means of providing for their families and improving the economy of their countries. Others view this act as unethical and criminal. Nike has taken risk in their production of products in which the use of child labor is used. This risk not only cost them their reputation but it prove to be a huge financial loss as well. References Websites www. American. edu/TED/nike. htm www. nikebiz. com

Food security Essay Example | Topics and Well Written Essays - 1000 words

Food security - Essay Example This paper aims at looking at the effect of consumption of junk food in the USA. Over the past years, it has been noted that the rate at which obesity cases have been increasing in the United States of America is wanting. One of the reasons as to why this trend is believed to exist is because of the increase in the rate at which the United States of America consumes junk food (Smith 111). A research carried in the year 2010 by a journal, it was found that a fast food lunch package for a single person would have calorie content of up to 850 calories (Lambert 2). However, recent studies have discovered that the calorie content would get to 1000 calories. Given the fact that women usually need less calories daily as compared to men they are the most affected by the consumption of junk food (Napoli 3). According to a study that was carried out in the year 2012 junk food consumption was discovered to be the most common of the behavioral causes of obesity in the USA (Pereira 38). Apart from the fact that the consumption of junk food is commonly associated with obesity, excessive consumption of junk food can also lead to diseases such as diabetes. This is particularly very true for the case of junk food consumers in the United States of America (Collins). According to a study carried out by Lancet people who consume junk food about four times in a week have higher risks of getting type 2 diabetes. This is particularly backed by studies that were carried out by a number of hospitals in the United States of America, which led to the discovery that a majority of patients that were diagnosed with type 2 diabetes were regular junk food consumers (Currie 22). The reason given for this increase is the fact that people who consume junk food regularly gain more weight, which lead to an increase in insulin resistance (St-Onge, Keller, and Heymsfield 1071). This state occurs as a result of the failure of the hormone insulin in the regulation of the levels of glucose